Jack Daniel

Jack Daniel

Why We Charcoal Mellow Our Whiskey.

Jack Daniel believed " Every day we make it, we'll make it the best we can, " For Jack that meant mellowing his whiskey drod by drop througth 10 feet of sugar maple charcoal. Seven generations later, we still mellow our whiskey just as Mr. Jack did. The reason is simple: it imparts a distinctive smoothness folks have come to expect from Jack Daniel's. Charcoal Mellowing makes Jack Daniel's what it is – a Tennessee Whiskey and not a Bourbon. It refines our whiskey's rich flavor even before we fully mature it in barrels of our own making. Yes, it's a painstaking process that demands extra attention and makes our whiskey a bit more costly to craft. But Mr. Jack wouldn't have it any other way. Neither would we.
( ini adalah whisky jack daniel yang asli dari kota Tennessee dan bukan whisky Bourbon atau dengan Kata Lain Original Tennessee, Whisky Jack Daniel. )



A Taste Mature 
We all know age isn't the same thing as maturity. It's true of people and it's true of whiskey. Experience determines maturity. It's what a whiskey experiences while inside the barrel and not simply how long it's been there that gives it the rich color, character and taste we call maturity. Mellowing our whiskey through 10 feet of sugar maple charcoal, crafting our own barrels and where that barrel rests in the barrelhouse - each contributes to how our whiskey matures. Age by itself isn't a reliable measure of a whiskey's quality and character. Which is why our tasters tell us when the whiskey is ready. We judge its quality the same way you do - with a sip.
( ini dibuat untuk perbandingan rasanya bersaing dengan whisky yang lain, rasa dari Jack Daniel yang bertuliskan A Mature Taste ini mirip dengan Black Label.)